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This website was produced by AIM - Alcohol in Moderation

AIM – Alcohol in Moderation was founded in 1991 as an independent not for profit organisation whose role is to communicate “The Responsible Drinking Message” and to summarise and log relevant research, legislation, policy and campaigns regarding alcohol, health, social and policy issues.

AIM Mission Statement

  • To work internationally to disseminate accurate social, scientific and medical research concerning responsible and moderate drinking
  • To strive to ensure that alcohol is consumed responsibly and in moderation
  • To encourage informed and balanced debate on alcohol, health and social issues
  • To communicate and publicise relevant medical and scientific research in a clear and concise format, contributed to by AIM’s Council of 20 Professors and Specialists
  • To publish information via on moderate drinking and health, social and policy issues – comprehensively indexed and fully searchable without charge
  • To educate consumers on responsible drinking and related health issues via and publications, based on national government guidelines enabling consumers to make informed choices regarding drinking
  • To inform and educate those working in the beverage alcohol industry regarding the responsible production, marketing, sale and promotion of alcohol
  • To distribute AIM Digest Online without charge to policy makers, legislators and researchers involved in alcohol issues
  • To direct enquiries towards full, peer reviewed or referenced sources of information and statistics where possible
  • To work with organisations, charities, companies and associations to create programmes, materials and policies built around the responsible consumption of alcohol.

Click here to view Alcohol in Moderation (AIM) Council members

AIM’s educational outreaches are managed through the Alcohol Education Trust, a charitable arm with teachers solely as trustees. The AET's primary role is to provide evaluated, evidence based, imaginative and adaptable resources and lesson plans for teachers to use in PSHE lessons on alcohol. The AET also provides teacher training for using their resorces and talks for parents in school.

The AET website is full of resources to support teachers. There is a 100 page teacher workbook with lesson plans and activities for different needs, abilities, age groups and knowledge of pupils, and for varying lesson lengths and classroom facilities. complements the Alcohol Education Trust's teacher workbook and links in with lessons / activities and enables students to find out information, complete quizzes, and engage in virtual ‘what if’ scenarios as part of lessons, or set as a fun homework. The site has an interactive body zone, a personality zone, a challenge zone full of games and activities and is designed to be used in the classroom as part of PSHE lessons on alcohol.

Contact Information:

Frampton House,
Dorset DT2 9NH

© 2000 Alcohol in Moderation. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Disclaimer